How to choose an extraordinary business name

You have a great concept that you want to develop to something beautiful. You have a process all described but then you are stuck on the name. There may be a book out there that you can read to help you choose a business name, but the business name must be a heart, it must determine your ‘why’.

If you see most of the big brands out there, their names indicate something important to them. It might not be clear to us, but I’m sure if you look deep enough, you will get ‘why’ them.

Below are some tips that you must consider when thinking about the business name.

Do you want to enter or stand out? – Remember the story behind the virgin brand. Feelings you might be able to look into the future so pay attention to it.

Stay simple – complicated names can be a turn-off for potential clients.

It’s easy to remember – you don’t want people to experience problems in terms of spelling your business name. Make it easy to remember but it’s easy to spell and sound. Soon you might be the name on everyone’s lips.

Avoid word games – OK just get away, but remember once you set your brand maybe it’s hard to throw away the names. Consider the future of your business and use the name you will be proud of from time to time.

Great Umbrella – If you have an expansion plan, consider a name that can represent your umbrella company. Subsidiaries are easier to mention but if your main business is ‘sofa’ and you finally sell tables and chairs, it will be quite difficult to change the customer’s perception about what you have to offer.

Check the name used – always research if your business name is used. The company’s house has free web check services and can make a big difference in your search results.

Consider your domain name – domain name as important. Before you give your business name and register your company check if the domain name is available. Also consider it easy for people to type your URL in their browser. Simple checks with hosting companies can make all the difference.

Looking for suggestions and help – there is a business out there that can help you source for a good name for your business. If you are stuck, get help. Fiverr is a good place to start some good ideas.

Whatever you do, make sure you choose a name, you will feel comfortable with the long term and one that you can easily explain the reasons behind it. People like names that are connected with a story.

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