Learn the importance of marketing in your small business

The importance of marketing in small businesses is often ended by small business owners because of the confusion between marketing and advertising. Often I will hear small business owners say that he never did marketing, if it was true then the owner would not have a business at all.

Marketing is about letting people know about any activity that your business is being done, what makes your small business special, what is your unique sales proposition and what encourages your customers to buy from you. Where like advertisements about trying to sell your products and services to new clients.

A successful small business owner must combine marketing strategies as part of their daily business routine. You must have a clear understanding of what your customers want and how to communicate with those you provide quality services and products.

Quite simply if you don’t tell your customers about your products and services, then how will they know what you are offering or to buy and this is the importance of marketing your small business.

Marketing strategies are broken down into four different areas and they are:

1. Why do your customers want to do business with you?
2. How do your customers identify you?
3. What makes your business unique for your competitors?
4. What advertising do you do to encourage your customers to buy from you?

Every day you have to work in these four different marketing areas. The strategy that I recommend every small business owner does is identify what you can do every day in this different area.

For example: Ask yourself a question … why do you want to do business with you?

Potential response can:

1. I am easily invited to talk
2. I approach information
3. We have great credit provisions
4. We have a great return policy

Okay, so above are four very fast responses. Now that you have this you need to do is to use that information to improve your marketing. If we first take the fourth response, the first activity you have to do is to look around your office and check to see if your return policy goes up on the wall. If the answer is not, then your first marketing activity is to install a refund policy on the wall so that everyone can see what your policy is.

Response 1 and 2 say that you are easily invited to talk and approach; What marketing strategy can you use for these two responses?

Well why don’t get full size images about yourself posted on a wall that encourages your customers to ask you or one of your staff for help about the problems they have. Again this is marketing in a store that says you can be approached and will help your customers. This form of marketing is built on the values ​​of your business.

You can also use this strategy in your ad too. When you advertise your product with the latest products and services ensure that you tell customers about your refund policy and that you will help them with their problems.

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